It has occupied third position since 2016, after rising steadily over the years. Electronics, sporting goods and services claim smaller percentages. Perhaps the most alluring of these Instagram stats to brand will be the 46% of users who report making a purchase online or in-store. Estimated Instagram ad revenue vs. other Facebook ad revenue, Q1 2017 – Q4 2020. We see a real mix of brand sizes in this top-10 – ranging from Nike, which is the most-followed brand on Instagram, to relatively tiny Campaign – a home and living brand with 12,500 followers (at the time these stats were compiled). The top quality identified is to be fun or entertaining, followed closely by real or authentic and creative. And the young people of today are set to be the affluent of the future. "When Instagram stole Snapchat’s thunder and launched Instagram Stories in 2016, some thought its version would be yet another in a line of failed features that Facebook has rolled out. That’s a mix of about ⅓ Stories and ⅔ newsfeed. And in both cases, these figures represent a significant drop from the 50-64-year-old bracket, showing that their appeal is more universal. Instead, use social media analytics tools to get detailed information about your own audience, for a better content strategy and ad targeting. The iOS release took place in October 2010, and the Android in April 2012. #metoo was also used 1.5 million times, making it the top advocacy hashtag of the year. These compare relatively poorly to Facebook ads, which can command CTRs of around 1.6% for ads placed in users’ Facebook feeds. Median per post engagement levels, say Sprout Social, stand at 1.6%. Despite this, the Pew Research study included only a binary classification of gender. A multi-country Ipsos survey conducted on behalf of Facebook in November found that 66% of people said they deliberately used Instagram to interact with brands. California 2. Another study by Traackr found that 57% of companies said influencer marketing accounted for less than 10% of their marketing budget. In May 2019, Instagram acknowledged this, and added support for landscape videos. Surprisingly, Beyonce doesn’t currently clear the top five of popular users. In classic Facebook-style, IGTV was quietly overhauled and pared down, cribbing various elements from competitors – namely the current king of next-gen video, TikTok as well as Snapchat. This makes sense – for one thing, there are far fewer influencers in the upper echelons. It seems that techies, on the other hand, are engaged a little earlier in the day. And of those living in rural areas, just 21% are Instagram users. By signing up you agree to our privacy policy. That’s up from 59% in 2016. Of course, this information is just a starting point to consider when thinking about how much to pay Instagram influencers for your own campaigns. A further 29% of companies spent 10-20%, while 9% spent 30-40%. 64% say they are happy to see brands that advertise on television communicate with them through Instagram – though only 16% say they’d like to see the same sort of ads that the brands use on television. For more details, check out our post that breaks down all the key Instagram demographics for social media marketers. If users log in only once a month, then it’s not worth it to dedicate much time to that network. 1 And businesses are seeing success with stories ads for a range of objectives. Former WWE superstar and current Hollywood hardman, bodybuilder, and general positive thinking advocate Dwayne Johnson takes fourth place with 158 million. Not labelled on the below graphic, Instagram is used by 57% of 25-29-year olds, 47% of 30-49-year-olds, and 23% of 50-64-year-olds. Instagram location demographics. Instagram is a photo and short video sharing social network. Automobile brands are popular on Instagram. Only Facebook is accessed more regularly by its users. The most commonly taken action was to search for more information, elected by 79% of survey respondents. This January 2019 post was created with the express purpose of earning this accolade, overtaking Kylie Jenner’s first picture of her baby daughter, which has been liked a mere 18.7 million times. An agreement has been struck with PayPal, allowing users to make purchases through the payments platform. And that’s not mention the rampant commercialism of what many view as a platform on which they might interact with their friends. Only YouTube is more popular with teens, and there’s some debate about whether to classify the video-sharing site as a social network. The next most chosen format was YouTube Videos, some way behind on 56%. Do Not Sell My Personal Information.
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